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Leader in France of Facebook Marketing
by Facebook

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KRDS
March 31

Après Marie, une seconde marque du groupe LDC a choisi de nous confier son Community Management : Maître CoQ, le spécialiste du poulet sous toutes ses formes !

Dans le cadre du repositionnement éditorial de la page, nous avons mené les premières "élections municipales volaillères" cette année, remportées avec succès par Le Poulet de Ma Campagne, nouveau Maire Volailler de Maître Coq ;)

http://www.cbnews.fr/conseils/krds-dans-la-basse-cour-de-maitre-coq-a1011733

http://www.communication-agroalimentaire.com/2014/03/les-municipales-volailleres-2014-des-poulets-maitre-coq.html
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KRDS
March 28

Nous sommes ravis d'annoncer l'arrivée de Karine Spencer, ex Directrice Conseil Senior chez heaven, en tant que nouvelle Directrice Conseil de l'agence.

Ce recrutement s'inscrit dans l'évolution de KRDS Paris en agence conseil en stratégie sociale, et non plus uniquement agence experte du marketing sur Facebook et Twitter.

Plus d'infos sur le parcours de Karine et sur ses nouvelles responsabilités chez KRDS Paris ici ;) -->
http://www.ladn.eu/actualites/nomination,karine-spencer-rejoint-krds-paris,33,20961.html
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KRDS
March 25

http://www.mediassociaux.fr/files/2014/03/organic-reach-chart.jpg
bonjour,
je suis nouvelle sur cette page et je vous remercie pour cette mine d'infos :-)
on en a peut-être déjà parlé, mais je souhaiterais connaitre votre position face à la baisse drastique du reach Facebook ? que conseillez-vous à vos clients face à un éventuel "facebook zero" à l'avenir, les en informez-vous ? dur pour une agence principalement orientée Facebook... partout on lit qu'il vaut quasiment mieux tout arreter... payer pour recruter, et maintenant payer pour publier ?? on marche sur la tete... et surtout qu'en penses vos clients (sans rien révéler bien sur!)
cf excellent article de M. Deniaud ici :
http://www.mediassociaux.fr/2014/03/14/il-est-plus-rentable-de-creer-des-conversations-chez-vous-que-sur-facebook/
merci et bonne journée à toute l'équipe !
link here
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KRDS
March 13

"Le Marketing sur Facebook en tant que tel ne consiste pas à mettre en avant une jolie cover et une belle collection d'onglets. Pour faire du vrai marketing, il faut créer du contenu de qualité pour le News Feed, et ce au moment approprié, tout en ciblant la partie adéquate de votre audience" - Thomas Guenoux, co-fondateur de KRDS, commente le nouveau design des Pages et son utilité pour le site américain ClickZ.

On vous invite à lire l'article complet ici --> http://www.clickz.com/clickz/news/2333600/facebook-redesigns-pages-adds-pages-to-watch-feature
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KRDS
March 4

Vous connaissiez probablement déjà le #selfie des Oscars... Mais pas celui du Mardi Gras !

Chez KRDS Paris, on a peut-être pas Bradley Cooper, mais on a Captain America ! Joyeux Mardi Gras à tous ;)
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Services

Consulting

WE CREATE AND ALIGN YOUR SOCIAL MEDIA STRATEGY WITH YOUR BUSINESS GOALS

KRDS provides consulting services to help customers build integrated solutions within our fields of expertise. We analyze goals and business objectives and draft:

Recommendation on social media strategy

KRDS Social Media Experts ("personal" and professional social networking, blogs, forums networks) will help answering following key questions:

  • How can social media sites help you build your brand?
  • Facebook, Twitter, Pinterest, Instagram, Path, blogs, etc.: how to voice your brand on which network?
  • How to measure your social media efforts?

Recommendation on Facebook strategy

KRDS Facebook consultants will provide all answers you need to build your Facebook strategy.

Functional and technical OpenGraph recommendation

KRDS consultants will study your projects (ongoing & future) and will recommend best strategy to fully integrate Facebook features such as Connect, data import or Social Plugins (Like button, Comment box etc…)

Training

Your teams want to take their Facebook skills to the next level ? KRDS consultants will design training sessions made-to-measure to meet your specific needs and requirements !

  • Applications
  • Data & Social CRM
  • Community Management
  • Media

Services

Applications

KRDS DESIGNS AND DEVELOPS FACEBOOK APPLICATIONS FOR DESKTOP, TABLETS AND MOBILES

KRDS has been designing and developing Facebook applications since the very early days of the plateform in 2007. Cursus, KRDS first app, soon reached one million users. We have released over 500 Facebook applications since. Among them, hits like:

  • "Pour un nouveau capitalisme" on behalf of Danone group, awarded Best French Facebook application in 2009
  • Carrefour Faceshopping first European f-commerce application
  • DJ David Guetta - Nothing but the Beat that allows worlwide fans to buy his tracks right on Facebook
  • Danette des régions: Danette new flavour was launched following public vote on a KRDS Facebook app

We release an average of 7 applications per week.

  • Consulting
  • Data & Social CRM
  • Community Management
  • Media

Services

Data & Social CRM

WE QUALIFY YOUR FANS AND CONNECT THEM TO YOUR CRM SYSTEM

The trend was to rectruit fans to enlarge and engage your fanbase.Today KRDS takes you to the upper level: get to know you fans! Facebook insights provides row datas about anonymous users, therefore difficult to use.

KRDS has developed a Fans Relationship Management (FRM) interface to allow you to:

  • Collect and gather all information about users engaged on your Facebook pages
  • Identify most active fans. Actions can then be taken to reward them via an application and community management
  • Integrate information with your CRM base (targeted emailings)
  • Costum user’s experiences on apps and Facebook connected sites to improve engagement
  • Connect your CRM tool to Facebook through a KRDS interface that fully masters Facebook frequent technical updates
  • Consulting
  • Applications
  • Community Management
  • Media

Services

Community Management

KRDS DESIGNS AND BUILDS YOUR COMMUNITY MANAGEMENT STRATEGY ON SOCIAL NETWORKS AND MOBILE

KRDS Community Management department help businesses in voicing their brands with cross-network solutions on Facebook, Twitter, Instagram, LinkedIn… KRDS is currently managing over 30 Facebook pages on behalf of well-known brands spanning from entertainment, cosmetic industries, agro-food, luxury, retails and much more.

STRATEGIC THINKING AND PLANNING

  • E-reputation : assessment, monitoring and management
  • Editorial Recommendation
  • Cross-network marketing campaigns : design and set-up
  • Crisis Management Audit
  • Recruitment support and training facilities

DAY-BY-DAY COMMUNITY MANAGEMENT

  • Content creation
  • Engage online communities
  • Moderation
  • Reporting and analysis
  • Digital PR (Blogging & lobbying events)
  • Consulting
  • Applications
  • Data & Social CRM
  • Media

Services

Media

WE MANAGE AND OPTIMIZE YOUR MEDIA SPENDING ON FACEBOOK, DESKTOP AND MOBLE

With KRDS media buying department, composed by former employees of major global media agencies, you benefit from Facebook Ads expertise to leverage exposure for your business on Facebook.com, tablets and mobiles. Over 30 brands (Yves Rocher, La Poste, Nestlé, etc.) and pure players (ebookers, Doctissimo, Keljob, etc.) are trusting KRDS Facebook Ads department for its competitive advantages:

  • optimization of campaing performance that relies on Ad buying technology integrated with Facebook Ad API
  • follow-up, timely and regular reports
  • consulting on Ad formats and budget allocation according to best daily performances observed on the plateform
  • comprehensive strategy to improve synergies and media buying aligment with community management and application
  • Consulting
  • Applications
  • Data & Social CRM
  • Community Management

About us

KRDS is a leading Social Media Agency in Europe and Asia.

Founded in 2008 in Paris, KRDS became a member of Facebook’s Preferred Marketing Developer program (previously known as the Preferred Developer Consultant program) as soon as the PMD became available in Europe in early 2010. Since then KRDS has grown from 10 to 120 employees and has opened 7 new offices throughout Europe and Asia.

Since its creation, KRDS has registered a triple-digit annual growth and in 2011 AXA PE, the leading European private equity firm, took an equity stake in the company.

What We Do

KRDS boasts a range of expertise from Community Management, creation and optimisation of Facebook Ad campaigns, Site Socialisation and Branding. In recent events, KRDS has evolved into a full-fledged Social Media Agency and has been involved in campaigns beyond Facebook such as on Twitter, Instagram and Tumblr. Its newest addition is expertise on Chinese social networks Sina Weibo and Wechat.

KRDS is also regularly invited to talk at conferences throughout Europe and Asia.

About PMD

KRDS is one of the most important members of Facebook’s Preferred Marketing Developer (PMD) program: a community of best-in-class developers focused on making social marketing easier and more effective.

Our

History

2007 2008 2009 2010 2011 2012

France

KRDS launch the first French
Facebook app : Cursus

France

KRDS launch the first French Facebook app for a marketer : Eurosport for EURO 2008

Europe

KRDS expand Eurosport apps to five countries

India

KRDS open offices in India and launch the first indian Facebook application !

Spain

KRDS and RTVE start a long collaboration in Spain still ongoing today!

Africa

KRDS launch applications for Morroco, Algeria and Tunisia for Eurosport

Switzerland

In the country of swatches, KRDS started to rock the market with Tissot

Italy

KRDS is rocking harder in Italy : KRDS never stop to innovate and brings Facebook Credits to BigBrother in 2011

Singapore

2011, the year when KRDS start its real expansion in Asia! A great contest on Facebook with Western Digital!

United States

Expect us! We started to work in US with local agencies to develop great Facebook apps.

China & JAPAN

Especially created for asian market, Dior and KRDS launched the outstanding campaign DiorSnow in Korea, China and Japan!

Russia, Ukraine

Привет там! KRDS is coming in East Europe, expanding an awesome Yves Rocher Campaign through Ukrain and Russia !

Australia

12h jetlag with headquarters : no problem! We launched our first app for HotelClub in Australia !

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Figures :

A vision

Be the number one Social Media Marketing agency in Europe & Asia .
No less.

A team

They are young, they are dynamic, they are good looking
and they are funny but most importantly, they are talented.

A rule

Work hard, play hard. But first, work hard.

Next

Jobs

Benefits

In France

  • The office is strategically located in the middle of Little Tokyo In Paris. We’ve seen worse.
  • Our clients. Prestigious. Challenging. What else ?
  • We, undersigned KRDS, hereby solemnly declare that your spirit of initiative will be cherished and encouraged.

In the world

  • Work with european and asian biggest PMD
  • We, undersigned KRDS, hereby solemnly declare that your spirit of initiative will be cherished and encouraged.
  • Team building activities: work hard, play hard. Remember ?

Jobs

Values

The team

Because everything starts there. Because our responsibilities matter, but the people we share it with matter even more. Because a the team concept goes way beyond an athletic field: it is the very heart of everything we undertake.

Autonomy

Do your thing. And do it well. Our strong conviction, at KRDS, does not lie within babysitting our employees. We’re Way. Too. Busy. For that. Our strong conviction goes a bit more towards autonomy and responsibility.

Humility

There is always something new to learn out there. From the Internet, of course. That’s what enables us to avoid the big-headed syndrom and believe us, that’s much more easier as to behave as a normal human being. But also from one another. That’s how we built the company. Because not content with being awesome as individuals, we also wanted to be awesome as a team. And guess what ? Yes it works !

Jobs

Openings

Do you speak

sales ?

We’re looking for business developers.
‘Cause the more the merrier.

We want to hear from you…

Do you speak cm ?

Ever been told you speak enough for 2 ? 3 ? Even 4 ?
Good news for us, good news for our clients !

We want to hear from you…

Do you speak PHP ?

Because we do. Call us.

We want to hear from you…

Do you speak

Retroplannings ?

The wireframe is your bff ? You might become ours.
Very soon.

We want to hear from you…

Do you speak

creativity ?

We have a studio, we have clients, we even have fatboys.
The only element left is you.

We want to hear from you…

you Dont speak

Any of those?

We still might need you…

We want to hear from you…

More

Place

2 Rue des Moulins
75001 Paris, France

48, rue du Président Edouard Herriot
69002 Lyon, France

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KRDS Wins facebook innovation competition with its ad-tool feedizr

"Among the 260 participants, it’s a French company that won! KRDS with his Feedizr product is the only non-American winner of this competition. " Badi Badkoubé, Partner Manager at Facebook

THE CoMPETITIon

Earlier this year, Facebook invited over 260 agencies, all members of the Preferred Marketing Developer community across 35 countries, to enter the “Innovation Competition”. During the following months, PMD agencies were challenged to build innovative products that revolve around Facebook News Feed and Advertising platforms.

After two months of dedicated hard work on concept creation and development, KRDS, an expert in Facebook Marketing, has won the competition with its Feedizr ad-tool.

With this win, KRDS once again asserts its expertise at a worldwide level, being the only agency outside the US to have won.

THE PRoDUCT: FEEDIzR

Feedizr is a custom ad-generation tool that sets-up and targets Ad campaigns in the Facebook News Feed. Feedizr utilises the content from a website or Facebook app and generates ads based on user data. The tool creates Ads from data sets (for instance : daily articles, catalogue highlights so on and so forth) and serves this content to the exact target audience by matching relevant criteria.

Firstly, the tool will match keywords of the data sets with targeting options made available by the Facebook Ads platform.

Secondly, Feedizr uses Facebook’s Custom Audience feature to allow advertisers build target groups based on their customers’ emails, Facebook user IDs or phone numbers. This list of people is created according to the degree of relevancy between their activity and the Ads created. Feedizr generated Ads will only be shown to people who actually fit the target group, since they are most likely to be interested in the given message.

Feedizr is a brand new tool that synchronizes content with CRM database information to build highly targeted Facebook Ads.

It is important to note that Facebook fully respects user privacy in this process, in which no personal information is exchanged between Facebook, marketers or third party partners.

The tool has been tested on the Canal + Pronostics Ligue 1 Facebook app. Feedizr retrieved information on weekly fixtures, and turned each match into an Ad to publish on the News Feed (for instance, it created the item Paris SG vs Marseille). Feedizr generated Ads would target people on Facebook who like one of the two relevant teams, players and/or football stadiums.

Beyond that, for each Ad, the tool was also able to target all those app users who had chosen one of the two teams as favourite within the app flow.

Feedizr tool was promising since the initial tests. Effortless and time efficient campaign management, with CTRs, CPCs and CPAs (action = prediction) which performed much better than the average market.

Feedizr makesbest use of the Facebook Advertising API and is developed using XML and JSON technological standards, to allow agile roll out and the ability to deal with almost all websites.

The tool is currently in Beta and access is limited to restricted numbers of accounts. Future roadmap is to enrich it with new features. Feedizr will then be made available to all brands in the KRDS portfolio.

about KRDS

This competition highlights KRDS’ strong technical edge, as the core-activity of the agency which was founded as a technology-savvy company. Today, KRDS employs more than 100 people, most of whom are technical staff, in 6 offices across France, India and Singapore.

Founded in 2008 KRDS was the first agency to develop branded apps, transforming it into a leader in the French social media market. The agency is growing into a comprehensive marketing expert with community management services and Facebook Ads management.

So far, KRDS has completed over 500+ campaigns in 15 countries, on behalf of 250+ clients, which include Peugeot, Danone, Renault, LVMH, Unilever, Nestlé, Tag Heuer, Air France, L’Oréal, Yves Rocher, Mediaset, RTVE, Orange, Canal+, Eurosport and David Guetta.

KRDS has been updating their Canal + Pronostics Ligue 1 game since 2009. To date, the app has been running successfully with over 100,000 monthly users since its launch. It’s the longest running Facebook app worldwide

Back in 2009 KRDS won the “French Application Contest” held by Facebook with an app on behalf of Danone communities. It joined the Preferred Marketing Developer program since its launch in Europe, at the beginning of 2010. In 2011, AXA Private Equity acquired a stake in the agency, and provided support to KRDS’ growth internationally. KRDS has consistently achieved a 7-digit revenue since 2010.

* More information about Custom Audience can be found here.
Facebook® is a registered trademark of Facebook Inc.

Contact Press

KRDS

Thomas Jestin

+33 (0)9 70 40 30 38

Facebook

Michelle Gilbert

+33 (0)6 34 22 56 22

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